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Croda Agriculture's Product Validation Centre

Product validation centre

Croda Agriculture's Product Validation Centre, located in Holambra near Sao Paolo, Brazil, is dedicated to serving the agrichemical market by validating and substantiating the claims and results obtained in our formulations, microbiology and seed treatment laboratories.

Watch the two videos to gain insight on this exciting capability!

Product Validation Centre

Directors and managers from Latin America share the launch of the new investment from Croda and introduce the new Product Validation Centre.

Hear directly from our technical experts as they explain how the center will validate results and product claims, strengthen technical credibility, and deliver measurable benefits to customers across the region. Discover how this investment reinforces our commitment to innovation, performance, and trusted outcomes in the agricultural market.

What do we do at the Product Validation Centre?

Preparation of plant growth medium

1. Prepare plant growth medium

We prepare the plant growth medium so that substrate components such as sand, earth and vermiculite, meet the objective of each project, to simulate conditions closer to the reality real-life applications. This attention to detail from the beginning of studies helps generate more realistic and robust experimental data.
Croda greenhouse facilities

2. Sow and grow plants of interest in our greenhouses

We sow the crop of interest indicated in the study and grow it in our greenhouse facility until the crops have reached their ideal growth stage for the spray application.
 
Croda spray chamber facility

3. Treat plants with agrochemical products

Within our spray chamber, we can apply a variety of agrochemical products to the plants to evaluate product performance. The environment in the spray chamber is controlled and standardised for all test applications and experimental variables such as nozzle type, flow rate, speed and application pressure can all be varied.
Digital sensors used in Croda's product validation centre

4. Evaluate the performance and effect of treatments

After application plants are returned to the greenhouses, where the effect of the products on the growth and development of the plants is evaluated including measurements on control efficacy, phytotoxicity, amongst other factors. The greenhouses have environmental sensors connected to software, allowing data to be collected in real time and capture experimental data for the duration of the study including solar radiation incident on the plants, humidity and temperature of the sun and air, and electrical conductivity of the soil.

We have two separate greenhouses and independent sensors, which allow us to perform different tests at the same time without creating interference between them. The sensors are also used for activating air recirculation system, via padfan system, and opening and closing the shadow roof, in case the temperature is too high. With this, ideal conditions for plant growth can be guaranteed. Both greenhouses are also equipped with automated two-line spray bars, which allow irrigation, or even a test maintenance application to ensure the quality of the plants used in the study.

Inside Croda's greenhouse

What are the benefits of the Product Validation Centre?

The Product Validation Centre is managed by a dedicated team of specialists including agronomists, chemists and biologists from Croda Agriculture, enabling them to provide a high level of technical service, generating realistic and robust experimental data. The combined knowledge of our three agricultural businesses strengthens our position to deliver innovative, sustainable solution to the market.
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